Your Trusted Partner for Precious Metals
We’re Europe’s leading platform for selling and storing precious metals, part of the MKS PAMP Group — a Swiss family group with over 60 years of global expertise.
❤️
We love our customers, and they love us too!
On Trustpilot, we're rated 'Excellent' with an average score of 4.6 out of 5, and 80% of reviewers have awarded us a full five stars!
Recognized for our expertise
Ranked among the top three Swiss gold resellers by the Swiss Institute for Quality Tests, we’re recognized as trusted experts featured in top-tier media.
Store or Ship—The Choice is Yours
At GOLD AVENUE, your gold is 100% yours from the moment you purchase it. We are just keeping it safe for you.
Secure Storage in Switzerland
More than 80% of our customers choose to store their metals with us. Here’s why:
- Your metals are 100% yours—fully allocated, never pooled
- They stay off our balance sheet, so they’re always in your name
- Stored in high-security vaults and fully insured for total peace of mind.
By the way, if you store your products in our vault, you can sell them back to us anytime without any fees.
Discover more about our delivery options and trusted shipping partners.
Insured Shipping, Anytime
You can request shipping across Europe anytime, 24/7, with just one click.
Your products will arrive within days in fully insured and discreet packaging.
Licensed and Regulated
Swiss Regulated
At GOLD AVENUE, we follow strict Swiss regulations to keep your purchases safe and secure.
We’re authorized under the Precious Metals Control Act (PMCA) and comply with the Anti-Money Laundering Act (AMLA). This means our activities are carefully monitored to prevent money laundering and ensure ethical practices, so you can buy with complete confidence.
You can read more about it here.
Fully Insured and Audited
Our vaults are checked daily, and every year, an independent auditor confirms all stored products—without recording names or serial numbers, so your privacy stays intact.
Everything in our vaults is fully insured against theft, loss, or damage. With coverage from both GOLD AVENUE and our vault operator, your investments are always protected.
☎️
Personalized Support Every Step of the Way
Our dedicated customer service team is here to guide you from start to finish, providing personalized support at every stage. Reach us by phone, chat, or email.
Frequently asked questions
Read the most frequently asked questions from savers and investors on GOLD AVENUE and on how to buy gold, silver, and precious metals.
Is GOLD AVENUE a registered company?
Yes, GOLD AVENUE is a Swiss company officially registered in Switzerland. You can find our registration details on the Swiss Commercial Register (Zefix).
Does GOLD AVENUE have any physical shops?
GOLD AVENUE doesn't have physical shops. We are an online-only platform. However, if you have any question, you can contact our Geneva-based customer service by email, live chat, or phone.
Is GOLD AVENUE a member of the LBMA (London Bullion Market Association)?
GOLD AVENUE sells PAMP products produced by MKS PAMP SA, which is a member of the LBMA and one of only three refineries worldwide designated as “Referee” by both the LBMA and the London Platinum and Palladium Association (LPPM).
What is the MKS PAMP GROUP?
The MKS PAMP GROUP is a global leader in the precious metals industry. Founded over 60 years ago in Switzerland, this family-owned company has grown into an innovative powerhouse, serving precious metals producers, users, and traders worldwide.
GOLD AVENUE is part of Bullion International Group (B.I.G.), the retail arm of MKS PAMP GROUP. B.I.G. also includes such well-known brands such as APMEX, MTB, OneGold, Bullion.com , the Bullion Card, and Citadel.
